Operations

If the Sky is Falling, Say So

(Note: I posted this earlier on Small Business Trends. I’m reposting here for the convenience of my readers at Entrepreneur.com. Tim) A couple of weeks ago a well-known local restaurant with 40-some employees closed its doors on a Monday morning without telling anybody in advance. Employees arrived Monday to a sign saying the business had...

By Tim Berry |

Counterintuitive marketing advice for the bad economy

Today’s guest author is Curt Clinkinbeard, the Director of Training at the FAMEE Foundation. Curt is a former director at the Kansas University Small Business Development Center, an author, consultant, speaker and enthusiast for entrepreneurship.  Curt was the former VP of Sales and Marketing for a rapidly growing medical firm. During his 13 year tenure,...

By Palo Alto Software |

Economic Pit and Pendulum

Funny thing about confidence and the economic climate . . . and good to remember these days: The pendulum usually swings too far. When things are up, they seem more up than what they really are; and when things are down, they seem worse. Reality is somewhere in between. I like this reflection by Jeffrey...

By Tim Berry |

Microsoft for Startups

If you’re involved with a software-related startup business that is less than 3 years old, with less than $1 million in annual sales, then you qualify for special help–lots of free development software and extra Microsoft support–through Microsoft’s BizSpark program. What you get for that is a package of development software. Here’s a list from the...

By Tim Berry |

What’s a Board of Advisors? Why Have One?

Riddle: What do you call a board of directors that has no power? Riddle: What sounds official and legal but probably isn’t; sounds expensive and probably isn’t; sounds like a good idea and might be, or not; depending on who you are and how you implement it? You guessed right: The board of advisors. Here’s...

By Tim Berry |

The Psychology of Email

The science behind email behavior is extensive, I’m sure, and not something that I purport to know much about, from a factual standpoint. Most of the email-based thoughts and assumptions I make throughout my day are driven by a fair bit of intuitiveness — with a dash and a half of instinct and a peppering...

By |

New Way to Build Software Sharing Teams

The simple pitch at fairsoftware.net is very attractive: Team up (find people you can trust), sell, share (reward your team). Our unique system is powered by a legally sound contract, the “Software Bill Of Rights,” in which virtual “shares” represent decision-making and revenue-sharing rights. It’s easy to give shares to anyone who helps out in...

By Tim Berry |

Email Begets Email

As small businesses get more Web savvy they are being told to understand email marketing and to use it as a great way to reach their customers. For the first time in a while I see great advice about email marketing: if you send it out — be ready to reply to it. Seth Godin...

By Sabrina Parsons |

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