Sales and Marketing

Call to action

5 Ways You Can Use CTAs to Convert Customers

Nothing breaks my heart more than visiting a website that is well laid out and has great content, but has missed the mark in converting visitors into customers through an effective call to action (aka a “CTA”) system. This is like investing all your money in a beautiful store front, but keeping the doors locked...


If I gave you a $100,000 marketing budget what would you do?

If I Gave You a $100,000 Marketing Budget, What Would You Do With It?

Let’s face it: developing a marketing budget for a small business is usually not a very big priority. Typically, we just don’t have enough money to warrant having a formal marketing budget. Sometimes we just ignore doing one because it’s depressing. After all, if you don’t have any money to put towards a marketing budget,...


Welcome to Summoner’s Rift: Why a Free Start Can be Better for Business

At first glance, the business model sounds insane—a game that you can download and play for free. Not a free trial, not on a basic account, the game can be played forever while never spending a single penny on it. You read that right—the game is free. Anybody can play it for as long as they...


Gatorade and the Kings of Cool

When you are developing a marketing plan, it’s important to focus on the aspect of your product that you mean to be the selling point. You have to have that thing that makes you stand out from the pack, and that’s what you focus on. You’re the cheapest. You’re local. You’ve got the highest quality product....


What Is the Future of Retail?

If you own a brick-and-mortar business, or are thinking of setting one up, you’ve likely seen plenty of reports that imply the future of shopping is online and that it is also “mobile.” You’re right to be concerned about what this means for your business, but perhaps not in the way you may think. Firstly,...


Killer home page

How to Engage Customers with a Killer Homepage

These days, just having a website won’t cut it. You need a sticky website—one that engages visitors, persuading them to stay on your site and explore your brand further. That simply won’t happen without a killer homepage. Think about it: Your homepage is where visitors decide if you’re worth their time—and you’ve got about six...


How to Calculate Your TAM (Total Addressable Market)

How Big is Your Potential Market, Really?

Whether you’re a startup or an up-and-running business, you should know what your total potential market opportunity is for your products or services. I’ve coached many companies over the years, as well as judged several business plan competitions, and I’m always surprised by how most business owners can’t confidently tell you their total market potential....


Should You Use LinkedIn Showcase Pages? – Level Up Fridays

Every Friday I’ll provide basic tips on how to improve the way you promote your business online and increase your audience engagement. There’s one important element missing though, and that’s your voice. What tactics are you trying? Are they working? Tell us about them in the comments below. It’s Friday, so kick your feet up, grab your...


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