Sales and Marketing

A Complete Guide to Forecasting Sales in a SaaS Business

If your business is building a subscription service, creating a reliable sales forecast is a critical step to understanding how your business will grow.


6 Simple Tricks to Avoid Late Paying Customers

If your business is growing and you've made a ton of sales, it might look on paper like everything is great. But until those customers pay their invoices, you can’t use that revenue to pay your own bills. But what can you do to encourage your customers to pay faster? Start with these six simple tricks.


Want to Start a Business? Hone Your Sales Skills

If you really want to succeed as an entrepreneur, you need to start learning the ins and outs of business. An important place to start is by building your sales skills. Here are the top sales skills you need as an entrepreneur.


The Top 10 Tools for Tracking Your Web Metrics

There are a number of great tools for tracking web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site—and even how your competitors are faring in their own online efforts. Here are the top 10 tools to check out.


9 Ways Entrepreneurs Can Improve Their Marketing Tactics

It can be challenging for entrepreneurs to build their marketing capacity and expertise. Plus, only 9 percent of marketers believe their digital marketing is actually working. Here are tried-and-true strategies for improving your marketing for your small business.


4 Tips for Creating an Offline Experience That Builds Brand Loyalty

There is a lot of planning that goes into executing an offline event to make sure that it goes off without a hitch. If you’re convinced that a pop-up shop could be just what your startup needs, there are some things to keep in mind during the planning process to ensure its success.


10 Reasons Why Your Marketing Plans Don’t Work

If your marketing plans aren’t thoughtful and strategic, you’ll end up wasting your time and money on campaigns and tactics that don’t work. Here are the most common marketing mistakes people make when building marketing plans, and how to avoid them.


Target Marketing: What Is It?

Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources.


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