Determining whether or not your social media efforts are paying off can be tough. Here's how to gauge the ROI from your social media marketing strategy.

Sales and Marketing

How to Calculate Social Media Marketing ROI for Your Small Business

You know growing and maintaining an active presence on social media is important, but determining whether or not your social media efforts are paying off can be tough. Here's how to calculate your social media marketing ROI.

By Chalease Linderman |

Have an Idea for a Subscription Company? 9 Ways to Tell If You’ve Struck Gold

As popular as the subscription business model may be, it’s not foolproof. Here's how to make sure your subscription business idea is worth buying over and over again.

By Briana Morgaine |

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Startup Slidebean increased their monthly recurring revenue by 20x in the span of 12 months, using cheap or low-cost growth hacking methods. Sounds impossible, doesn't it? Turns out, it's totally doable. Here's how they did it.

By Jose Cayasso |

9 Invaluable Resources If You Want to Start a Gym or Fitness Business

Don't let the prospect of growing your gym or fitness business intimidate you. With these resources, you'll be able to learn about the industry, bring in new clients, and build a successful brand.

By Candice Landau |

How a Small Business Can Compete With the Big Guys at SEO

You’re running a small business and you’d dearly love to have high visibility on Google for organic search engine traffic and leads. The problem is, you’re being overwhelmed by big competitors with deep pockets. Cheer up! You can still win at SEO, but you have to be smart. Here's your guide to winning the war!

By Brad Shorr |

A Simple Recipe for Startup Marketing Strategy

Marketing for your startup will be a bit different than marketing for an existing business. How can you market your startup more effectively? An effective startup marketing strategy starts with sharp target market focus, then adds in specific identity and business offering, plus regular learning.

By Tim Berry |

Tired of Bland, Boring Facebook Ads? How to Create an Engaging Facebook Ad Campaign

Facebook ads are challenging for marketers. You're not only competing with other ads for attention—you're competing with a user's entire newsfeed.

By Cidnee Stephen |

Help! My Parents Are the Only Ones Reading My Business Blog

Finding affordable ways to market your new business is tough, but if you’ve done some research, “a blog” has probably come up as a possible tool. Statistics show that blogs are powerful to consumers. According to online marketing business LocalVox, small businesses that blog generate 126% more leads than businesses without a blog. That’s a pretty impressive...

By Lisa Furgison |

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Determining whether or not your social media efforts are paying off can be tough. Here's how to gauge the ROI from your social media marketing strategy.