How a Small Business Can Compete With the Big Guys at SEO
You’re running a small business and you’d dearly love to have high visibility on Google for organic search engine traffic and leads. The problem is, you’re being overwhelmed by big competitors with deep pockets. Cheer up! You can still win at SEO, but you have to be smart. Here's your guide to winning the war!
A Simple Recipe for Startup Marketing Strategy
Marketing for your startup will be a bit different than marketing for an existing business. How can you market your startup more effectively? An effective startup marketing strategy starts with sharp target market focus, then adds in specific identity and business offering, plus regular learning.
Tired of Bland, Boring Facebook Ads? How to Create an Engaging Facebook Ad Campaign
Facebook ads are challenging for marketers. You're not only competing with other ads for attention—you're competing with a user's entire newsfeed.
Help! My Parents Are the Only Ones Reading My Business Blog
Finding affordable ways to market your new business is tough, but if you’ve done some research, “a blog” has probably come up as a possible tool. Statistics show that blogs are powerful to consumers. According to online marketing business LocalVox, small businesses that blog generate 126% more leads than businesses without a blog. That’s a pretty impressive...
9 Tips for Making Your Offline Advertisements Super Effective
Sure, customers may click on ads when they’re all over their browser windows, but in the age of digital, how can you make sure that your offline campaigns are gaining as much traction? To find out, we asked nine entrepreneurs from the Young Entrepreneur Council (YEC) what strategies have worked best. 1. Include a call to action...
A Beginner’s Guide to Google AdWords for Small Business
Entrepreneurs are constantly looking for advertising options that provide a good return on investment. Given the dependency on technology, it’s not surprising that online options have become a popular option. One of those options is Google AdWords. Google AdWords is Google’s online adverting platform. You know the ads that show up on the top and...
Boost Your Facebook Business Page Reach with Engaging Images
Most small businesses who are using social media have a Facebook page, but many business owners and social media managers are facing a problem: Facebook has been making it harder and harder for small to medium-sized businesses to make an impact with their business page. Today it’s next to impossible to avoid using Facebook’s paid...
18 Affordable Marketing Tactics Restaurants Can Use to Bring in More Customers
This article is part of our Restaurant Business Startup Guide—a curated list of articles to help you plan, start, and grow your restaurant business! The restaurant business will see an uptick in sales this year—according to the National Restaurant Association, sales are expected to hit $709.2 billion in 2015. The report indicates that the recovering economy...
