You need a strategy for creating Facebook posts that are so innately sharable that you get solid engagement organically—without spending a dime.

Sales and Marketing

Boost Your Facebook Business Page Reach with Engaging Images

Most small businesses who are using social media have a Facebook page, but many business owners and social media managers are facing a problem: Facebook has been making it harder and harder for small to medium-sized businesses to make an impact with their business page. Today it’s next to impossible to avoid using Facebook’s paid...

By Cyla Panin |

18 Affordable Marketing Tactics Restaurants Can Use to Bring in More Customers

This article is part of our Restaurant Business Startup Guide—a curated list of articles to help you plan, start, and grow your restaurant business! The restaurant business will see an uptick in sales this year—according to the National Restaurant Association, sales are expected to hit $709.2 billion in 2015. The report indicates that the recovering economy...

By Lisa Furgison |

3 Strategies to Inspire Your Social Media Marketing

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. Social media channels offer businesses a cost-effective way to promote their companies, to increase brand awareness, and...

By Nick Rojas |

How to Use Google and Facebook for Customer Segmentation

What is customer segmentation? Customer segmentation allows businesses to target specific groups of people so that they can reduce risks and sensibly allocate their marketing resources. It is a grouping together of your customers based on demographics, behavior, and so on. The creation of user personas can aid marketing activities, allowing you to appeal to...

By John Philips |

A Nonprofit’s Ultimate Guide to Social Media Marketing

This article is part of our Nonprofit Business Startup Guide—a curated list of articles to help you plan, start, and grow your nonprofit business! When it comes to marketing, nonprofits have a few things in common. First and foremost, every nonprofit relies on marketing efforts to attract donors and volunteers. Every nonprofit, no matter how...

By Lisa Furgison |

13 Ways to Make Customers Desperately Want to Open Your Emails

With so much inbox clutter these days and especially at this time of the year, how can you get more customers to open emails from you, especially emails containing important account information? We asked 13 entrepreneurs from the Young Entrepreneur Council (YEC) to share their tips. 1. Do a drip email campaign Your email might not reach everyone on the first send:...

By Scott Gerber |

Target Marketing 101 [Infographic]

The term “target marketing” has been around for decades, but that doesn’t mean that everyone knows what it is or how to apply it to their business. If you’re just starting out, or if marketing your business has been something that you do without fully understanding it, then getting a grasp on target marketing will...

By Jonathan Michael |

16 PR Strategies Every Small Business Should Stop Using Right Now

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council share the one PR strategy they think all startups and small businesses should stop using, and why. 1. Over-the-top self-promotion Press releases are a tool for getting your company’s name out there—one...

By Scott Gerber |

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You need a strategy for creating Facebook posts that are so innately sharable that you get solid engagement organically—without spending a dime.