Sales and Marketing

The cannabis industry is a fast-growing market in an incredibly competitive environment, making new customer acquisition a difficult task. Check out these marketing and advertising tips to help you attract a new customer base.

How to Acquire New Cannabis Customers

Acquiring cannabis customers is difficult in such a competitive market. Learn how to leverage customer insights to target new customers and grow your brand.


Having a video go viral can be a bid deal for any business, but there's no secret recipe for going viral every time. Even so, if you follow these 4 steps when making videos, you'll have a better chance at going viral or at least making effective videos that connect with your customers.

4 Steps to Create a Viral Video

Creating a viral video can be a big deal for a brand. While there's no magic formula for going viral, there are steps you can take to make it more likely.


Cannabis Marketing Without Paid Ads: How to Do it Right

Cannabis Marketing Without Paid Ads: How to Do it Right

Regulation and stigma make cannabis marketing a big challenge. We've got all the tips and tricks you need to boost your cannabusiness (without paid ads).


brand must-haves for your small businesses

6 Brand Must-Haves for Your Small Businesses

While there are many different ways a brand can stand, there are six essential things that every business should have in order to achieve success in their space.


small business saturday how to jump-start your holiday sales

Small Business Saturday: How to Jump-Start Your Holiday Sales

There are some small, high-impact things you can do to connect with new customers on Small Business Saturday and also shore up your relationship with your regulars. All in service of jump-starting your annual holiday sales, and laying the groundwork for the new year. Here are a few tips you may want to try:


Woman sitting with laptop and colorful gift bags shopping online

6 Ways to Increase Holiday Sales and Engage Your Customers

The holidays are just around the corner! Here are 6 ways your business can build holiday marketing campaigns that help you increase holiday sales this season.


SaaS forecasting

A Complete Guide to Forecasting Sales in a SaaS Business

If your business is building a subscription service, creating a reliable sales forecast is a critical step to understanding how your business will grow.


get customers to pay on time

6 Simple Tricks to Avoid Late Paying Customers

If your business is growing and you've made a ton of sales, it might look on paper like everything is great. But until those customers pay their invoices, you can’t use that revenue to pay your own bills. But what can you do to encourage your customers to pay faster? Start with these six simple tricks.


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