Sales and Marketing

9 Tips for Making Your Offline Advertisements Super Effective

Sure, customers may click on ads when they’re all over their browser windows, but in the age of digital, how can you make sure that your offline campaigns are gaining as much traction? To find out, we asked nine entrepreneurs from the Young Entrepreneur Council (YEC) what strategies have worked best. 1. Include a call to action...


A Beginner’s Guide to Google AdWords for Small Business

Entrepreneurs are constantly looking for advertising options that provide a good return on investment. Given the dependency on technology, it’s not surprising that online options have become a popular option. One of those options is Google AdWords. Google AdWords is Google’s online adverting platform. You know the ads that show up on the top and...


Boost Your Facebook Business Page Reach with Engaging Images

Most small businesses who are using social media have a Facebook page, but many business owners and social media managers are facing a problem: Facebook has been making it harder and harder for small to medium-sized businesses to make an impact with their business page. Today it’s next to impossible to avoid using Facebook’s paid...


3 Strategies to Inspire Your Social Media Marketing

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. Social media channels offer businesses a cost-effective way to promote their companies, to increase brand awareness, and...


How to Use Google and Facebook for Customer Segmentation

What is customer segmentation? Customer segmentation allows businesses to target specific groups of people so that they can reduce risks and sensibly allocate their marketing resources. It is a grouping together of your customers based on demographics, behavior, and so on. The creation of user personas can aid marketing activities, allowing you to appeal to...


A Nonprofit’s Ultimate Guide to Social Media Marketing

This article is part of our Nonprofit Business Startup Guide—a curated list of articles to help you plan, start, and grow your nonprofit business! When it comes to marketing, nonprofits have a few things in common. First and foremost, every nonprofit relies on marketing efforts to attract donors and volunteers. Every nonprofit, no matter how...


13 Ways to Make Customers Desperately Want to Open Your Emails

With so much inbox clutter these days and especially at this time of the year, how can you get more customers to open emails from you, especially emails containing important account information? We asked 13 entrepreneurs from the Young Entrepreneur Council (YEC) to share their tips. 1. Do a drip email campaign Your email might not reach everyone on the first send:...


Target Marketing 101 [Infographic]

The term “target marketing” has been around for decades, but that doesn’t mean that everyone knows what it is or how to apply it to their business. If you’re just starting out, or if marketing your business has been something that you do without fully understanding it, then getting a grasp on target marketing will...


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