Sales and Marketing

It was the best thing ever

  Everyone should have a customer like this: Customer Review of Bic Crystal ballpoint pen.These types of humor driven reviews are common with some of the more odd products on Amazon, but think of the great publicity this is generating. The interest in the company. Plus, it’s just a lot of fun. Link via haha.nu...


Don’t just Talk the Talk, Walk the Walk

I live and work in the (relatively) small town of Eugene, Oregon. This is a town where supporting local merchants is taken very seriously and where the local Saturday farmers’ market is always crowded. I very much enjoy supporting local merchants and do so whenever I have the option. Buying local has many benefits including...


It’s not easy being a noob*

When my role at Palo Alto Software changed to focus on Social Media – I started to get a lot of people asking me questions like: “What blogs do you read? What social networks do you belong to? What’s this thing called RSS?” After answering these questions a couple of times, I started to put...


No Means Yes!

Yesterday I was having a conversation with a young woman who is working as an outside sales rep for a car rental company that relies on local insurance companies to refer business to them. It is her first time in a sales role, and being a little green, her confidence is not yet where it...


What business secret are you keeping?

While reading through the comments on a recent LifeHacker post about software people purchased this past year, I noticed a comment that said “I bought the pro version of ToDoist” This immediately perked my interest as ToDoist is one of my favorite GTD (Get Things Done) tools. “Why,” I wondered “had I never seen this...


Make It Cool to Stand in Line

One of the blogs I read daily is called The Viral Garden. Today Mack Collier made a fantastic point in his post “How to Market like a Rockstar“: Make sure you view your company and its products as your customers do. Hugh MacLeod had a great point once about making sure that your company is...


A 25-Year Forecast

Who’s afraid to forecast? Not an organization shy about making predictions, the World Futurist Society is on the record for important trends over the next 25 years.  These are excerpts: Forecast #1: Generation Y will migrate heavily overseas. For the first time, the United States will see a significant proportion of its population emigrate due...


Why don’t my presents wrap themselves?

I spent 2 hours last night sitting on my living room floor, struggling with rolls of brightly colored Christmas paper and ribbons that had Ho Ho Ho printed in sparkly lettering and yards worth of scotch tape. All the while, my house-mate cackled at me from her comfortable seat on the sofa. I told her...


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