Sales and Marketing

“You Aren’t My Customer” Works!

My “heart of the plan” thinking has a lot to do with targeting well and focusing, which often starts with what ‘Chelle Parmele calls A lesson in saying “You aren’t my customer.” There was a video report on MSNBC recently about a campground in the Great Smoky Mountain Park, Punkin Center Campground, that caters exclusively...


Smart Phone Sales Accelerating

Sometimes a well-publicized new product pulls an entire market with it. Since I bought my iPhone last summer, I seem to see more and more cool phones popping up on the market all the time. By cool phones I mean nice integration with GPS, mail servers and even nice music and video, the kind of...


Can Green Marketing Hold the Momentum?

The New York Times‘ Small Business Summit Center had this interesting quote last week from E.B. Moss, owner of Moss Appeal/Moss Appeal Green in New York City. She created Moss Appeal in 2001 and Moss Appeal Green in 2006. The Times asked: Can green marketing retain its effectiveness into 2008, as some people get fatigued...


Mistakes People Make When Starting Online

This week’s Carnival of Small Business includes The Biggest Mistakes People Make When Starting Their Online Business, from Kenton Newby. I might be prejudiced because it includes some things I’ve been writing about for a while, but it seems to me like a useful list. Some highlights: Thinking they don’t know anything someone else would...


I was scammed 37 times!

I’m a big fan of social review sites. I like to know what other people thought of the product, CD or book I’m about to purchase. It doesn’t always sway my eventually purchasing, but I do like to go into everything with my eyes open. Buyer be wary so to speak. When I stumbled upon...


Everybody’s favorite color is different

When I was little my favorite color was red. Then later when I was a teenager, it was black, then in college it was back to red, and now I find myself buying everything in black and gray again. So what does this have to do with business? It’s a reminder that when it comes...


Startup Ideas: Fair Trade Goods

New opportunities around fair trade goods.


What Your Pricing Tells Your Customers

The most common mistake in startups is underpricing. No, I don’t have data to prove it, I haven’t done the study, and I’m not going to. I’ve seen it for several decades. Somewhere in the back of our entrepreneurial minds we still get stuck in the mistaken idea that startup companies are supposed to win...


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