What Your Pricing Tells Your Customers
The most common mistake in startups is underpricing. No, I don’t have data to prove it, I haven’t done the study, and I’m not going to. I’ve seen it for several decades. Somewhere in the back of our entrepreneurial minds we still get stuck in the mistaken idea that startup companies are supposed to win...
By Tim Berry
Viral Marketing vs. Word of Mouth
I tend to think viral marketing must happen online — but Seth Godin’s post points out some classic “offline” examples. Interesting stuff! For all you marketers – especially all of you in the online marketing world, read his post today. He does a great job defining the clear difference between “word of mouth” and viral...
How a Small Idea Makes a Remarkable Difference
What Wonton Foods did seems so remarkably simple. They put different, offbeat, surprising messages in their fortune cookies. “The problem just got bigger. Think, what have you done?” says one. “It’s over your head now. Time to get some professional help,” says another. And yet with that one different slant on an old business, you’re...
By Tim Berry
How to get that story
John, from Duct Tape Marketing gives some great advice on his blog on how to get in front of that journalist you are dying to have write a story on your company. It’s very practical advice, and fairly easy to follow. Stop sending endless press releases and pitching story ideas… and instead follow John’s advice:...
Who are you really reaching with your message
I just posted on my personal blog, Mommy CEO, about marketing to women. There are some interesting questions that I bring up, and I wanted to cross post here at the Bplans.com blog. One of the biggest mistakes I see in business planning is people who think that “everyone” is their target market. For example:...
Sales Person or Tattletale?
Tim Berry just posted about annoying trade show tactics on his blog. Beyond the annoying sales person at trade shows Tim mentions, how about those annoying vendors who cold call you or employees at your company, and then get annoyed when you don’t call back? Or even worse, someone at your company does call back,...
Address your target customer!
I just read about MINT, an online money management application, winning the TechCrunch 40 conference. I read TechCrunch, and I immediately wanted to see more about the chosen winner. I also happen to be the person who deals with tracking my household’s finances — from paying bills to budgeting our income. So when I heard...
The Rising Cost of PB&J….
I have a favorite restaurant here in Eugene that I absolutely love…or should I say…did love. This cafe has several locations around town and they are wildly popular. Like any business would want to do, they are hoping to capitalize on their success. Thus, they just opened their first “franchise model” store in town. But...
