Sales and Marketing

Professional TV ads for small business?

Why do all cable TV ads for local businesses have to look like they were shot on a friend’s video camera with a budget of $10? Spot Runner doesn’t think it has to be this way. This interesting service offers a library of professional produced ads with professional voice-overs PLUS online media buying for a...

By Noah Parsons |

Great Marketing Advice

Anne over at MarketingSherpa.com has a great feature summarizing the results from a focus group study examining how people use search engines and paid inclusion results to research and purchase products. Read the complete summary, and find out where to download the full focus group results. I highly recommend subscribing to MarketingSherpa’s email newsletters. For...

By Noah Parsons |

Where to find free market research

ClickZ is working on a series of articles focused on finding free market research information. The latest in the series focuses on resources from the US Census and the US Department of Labor’s Bureau of Labor Statistics. I am consistently amazed at the amount of free information that is made available on these two sites....

By Noah Parsons |

Trash Talkin’

Tim Berry, author of Business Plan Pro and our resident business planning expert was recently featured over at Inc Magazine in an article about how some companies “go negative” and bash their competition to make a sale. It’s an article worth reading as I’m sure most companies have been at either the giving or the...

By Noah Parsons |

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