Branding

Crafting Your Brand? Here Are 3 Things You Haven’t Thought About

Branding is even more important now that people have increasingly more access to products and services from anywhere in the world. A standout brand is the best way to attract their attention, but first, you need to know exactly who your customers are and what appeals to them.

By Jonathan Herrick |

How to Increase Your ROI With Color Psychology

Have you thought about how your brand colors (or the colors used in your store or business) impact how you are perceived? Here's what you should know about how using the right colors can help your business.

By James Cummings |

Your Brand’s Tone of Voice: Why It Matters and How to Craft It

Let’s take a look at what a brand’s tone of voice actually is, why it matters, and how to craft it.

By Elicia Putnam |

How to Build a Brand in 5 Days

You've validated your business idea, you've done your market research, and hopefully you've registered your business name. Now it's time for a bit of fun. It's time to build your brand!

By Candice Landau |

Episode 10: How to Pitch Your Business, and Brand Storytelling with Park Howell | The Bcast

This week Peter and Jonathan talk about how to pitch your business. Park Howell (from The Business of Story podcast) explains how to tell your brand story.

By Jonathan Michael |

Branding Checklist: 10 Essentials Before Launch [Free Download]

Think a brand is just for big businesses? Think again. Branding is critical for businesses of all shapes and sizes. Your brand is what the outside world thinks of you. That’s it. Although you can influence your brand through well-designed logos, hilarious ad campaigns, carefully crafted press releases, or super-friendly service, ultimately, your brand is...

By Angelique O'Rourke |

A standout brand is the best way to attract their attention, but first, you need to know exactly who your customers are and what appeals to them.