Starting a Business

Kansas City on the Seine — A Success Story

Terry Levine took a European commonplace – the lingerie boutique – and made it a novelty in Kansas City. She opened “clair de lune” on October 1, 2004, and has so far heard nothing but accolades. “Oh, I’m so glad you’re here.” “I haven’t had so much fun buying a bra before.” “Thanks for taking...


Jump to the Future and Ask This Question

You fall in love with your plan, and love is blind. You don’t see the fatal flaw. I know a man who jumped headfirst into a new venture based on building a chain of used CD stores. The punch line? It was 2000. Napster was already there. Do you see the fatal flaw? He didn’t....


What Is a Web Plan?

Every Web plan has to fit the needs and situation. You must be able to customize your Web plan to fit your company, rather than follow a recipe to build a cookie-cutter plan. Even so, there are standard components you just can’t do without. A Web plan should always have a market analysis, website strategy,...


Website Business Models

The term “business model” became popular in the late 1990s, during the Internet boom, in part because many website businesses seemed to plan for generating traffic without a clear view of how or when traffic would generate revenue and profits. The term itself is a bit too trendy, in our opinion. Talk of the business...


Corporation Basics

Most people have heard that forming a corporation provides “limited liability” — that is, it limits your personal liability for business debts. What you may not know is that there’s more to creating and running a corporation than filing a few papers. You’ll need to keep excellent records to handle the more complicated corporate tax...


Simple Startup Tips

When going into business for yourself, start out simple. In most states, the first step to starting your business is simply to register in your county for a fictitious business name, also called a “dba” (for “doing business as”) registration. This is very common. If you want to be “Dawn’s Design” or “Acme Furniture” or...


Protect Your Business Ideas

People often ask if they can sell an idea of a new product or service to a company that will implement it. But new business ideas that can’t be protected are worth relatively little. I don’t mean necessarily legally protected, but at the very least, protected with marketing momentum, image, and awareness. Relatively few of...


S Corporation Business Facts and Options

Many entrepreneurs have two goals when choosing a structure for their business: protecting their personal assets from business claims and having business profits taxed on their individual tax returns. Not long ago, an S corporation was the only choice for these business owners. In the last few years, however, the popularity of S corporations has...


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