Research

Are you starting a business? One of the first things you'll need to do is market research. Kickstart your research with these 21 resources.

21 Best Market Research Resources for Small Businesses

Are you starting a business? One of the first things you'll need to do is market research. Kickstart your research with these 21 resources.


what is target marketing

Target Marketing: What Is It?

Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources.


5 ways to spy on your competition

5 Ways to Spy on Your Competition

Most companies are continually looking for ways to get an edge over their competitors, and a time-honored method is simply to spy on the other guys. Technically, it falls under the category of market research, unless, of course, it’s actual spying. But, we’re not going to get into corporate espionage here—we’ll stick with the “market...


From Market Research to Writing Your Export Business Plan

Below is the final extract we will be publishing from Laurel Delaney’s book “Exporting: The Definitive Guide to Selling Abroad Profitably.” This book was published in December 2013 and is available for purchase online. If you would like to find out more about the author, the book, or about exporting in general, Laurel’s blog is an excellent...