Strategy

5 Reasons Attending Trade Shows Can Be Valuable for Small Businesses

Attending trade shows might sound like something only large companies or multinational enterprises can pull off. But in fact, it can be a cost-effective way to build your small business quickly.


How to Do Cannabis Cultivation Business Planning for Growth

Developing a cannabis cultivation business requires significant planning, dedication, and focus. Initially, you’ll need to develop a solid plan to provide a steady direction for the project. Concise strategic planning gives cannabis entrepreneurs an edge by allowing them to solidify their spot in a highly competitive market. 


5 Ways Building a Brand Makes Your Small Business Stand Out

There is a reason why some brands stay with us for life whereas others aren't memorable at all. Businesses that take time to build strong branding that represents their story, values, and culture as a company are much more likely to be remembered. Invest your time and energy upfront to establish your business branding, and the benefits will pay off.


How to Pick the Right Attorney for Your Startup

Picking the right attorney in your startup is as important as picking the right business partner. You can’t underestimate the importance of selecting an attorney who “gets” your business model, your market opportunity, and most importantly, your fundraising and exit strategy.


16 Ways to Grow Your Business Without Spending Money

Want to grow your business—without spending a lot of money? Here are 16 free or low-cost growth strategies you can put into place right away.


First Steps to Preparing Your Child to Run the Family Business

If you plan for your child to take over the family business, there are several things you should do to prepare them—as well as pitfalls to avoid.


No Competition? Not Possible!

So, your new business doesn't have any competition? Think again. All businesses have competition—but it might not be what you'd expect. Here's why every business has competition, and why that's actually a good thing.


Why SWOT Analysis Belongs in Your Business Plan

Why add SWOT analysis into your business plan and the strategic planning process? The SWOT phase was vital to the planning process for Palo Alto Software, and helped the company grow from zero to over $5 million in annual sales. Here's how SWOT analysis helped PAS scale, and how to add SWOT analysis to your planning process.


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