Strategy

Web Videos Stealing TV Viewers, and Marketers

Here’s a trend to put into your startup thinking. Have you noticed how you spend more time on the computer and less with the TV? You’re not alone. The New York Times reports what everybody I know was already guessing, that Web videos are capturing viewers from TV. As broadband service becomes more available at...

By Tim Berry |

Mistakes People Make When Starting Online

This week’s Carnival of Small Business includes The Biggest Mistakes People Make When Starting Their Online Business, from Kenton Newby. I might be prejudiced because it includes some things I’ve been writing about for a while, but it seems to me like a useful list. Some highlights: Thinking they don’t know anything someone else would...

By Tim Berry |

The 20 Worst Ever VC Investments

You’ve heard of Moby Dick and the one that got away? How about 20 really bad investments? This list, posted today on insideCRM.com and compiled by its editors, is a reminder of what burn rate really means, with a hint of what valuation once meant (traffic, not sales; notoriety, not fundamentals). It’s also a an...

By Tim Berry |

New Products, New Markets: Kindle

Have you seen this? Later this week, Amazon.com is releasing its new Kindle, a new kind of ebook reader with Amazon behind it. I’ve been a fan of ebooks myself. I’ve been tempted to buy the new Sony reader, and I did buy an early ebook reader for a daughter who is a voracious reader....

By Tim Berry |

Startup Ideas: Green Restaurants

Here’s a tip for your restaurant startup: Go green. Whether you’re fast foods, fine dining, takeout or delivery, serve foods that are as nutritionally correct, organic and as socially correct as you can make them. That way you’ll ride the trend toward healthier eating that’s already obvious on both coasts and coming soon to the...

By Tim Berry |

Back to Basics

Today on Marketing Prof’s Daily Fix, Paul Barsch writes “Glorifying the Gut.” He references the trends that we have seen recently that push business people to use intuition and gut feel, instead of real facts and data to make decision. Thank goodness though, that Paul seems to think that the pendulum may be swinging back...

By Sabrina Parsons |

5 Professional Mistakes to Avoid

Wow. It’s scary to me. There’s some really bad advice available on blogs. I just saw one about bootstrapping suggesting that bootstrappers starting new businesses are better off without the business professionals, meaning lawyers, accountants, and consultants. That’s the kind of advice that people throw around all too easily. It might be valid for some...

By Tim Berry |

Start a Green Business

Today is Blog Action Day. Happily, since this blog is about starting a business, we stand at the absolute core of what environmental action is really about, and it has to be the best new business trend going. Go green. Saving the environment is going to be very good business, today, and for a long...

By Tim Berry |

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