Strategy

Product Packaging: The Most Overlooked Detail

Advertising budget: check. Marketing budget: check. Product development budget: check. Product packaging? Uh, check back later. If you’re like most small businesses, product packaging is often a last minute detail for you, or at least not at the top of your priority list. But there’s a reason the saying, “Don’t judge a book by its...

By Brittany Klontz |

The Top 5 Intellectual Property Mistakes

Disclaimer: This article is intended to be general information and nothing in this article constitutes legal advice. Please consult with an attorney before making any intellectual property or other legal decisions. Everybody makes mistakes, but some can be prevented. Read on to see five common mistakes regarding intellectual property, so you can avoid the pitfalls....

By Mary Juetten |

9 Metrics Every Entrepreneur Should Know about Their Business Offhand

There’s no excuse for not knowing how much money you are taking in, or how many people have purchased your product. Yet you might be surprised how easily business owners are stumped by questions like these. That’s why we asked nine members from Young Entrepreneur Council (YEC) what metrics all founders should be aware of—always. Here’s what they had to say: 1. Cash on...

By Scott Gerber |

Your Small Business Accountant: Your Small Business Consultant

Here’s what you know: your accountant can do your taxes. But here’s what you might not know: your accountant can also help you accomplish your business goals. Accountants build up both financial and business acumen throughout their careers, and they’re often willing to share their knowledge with clients. San Francisco-based financial systems advisor Danetha Doe...

By Brandon Chu |

The Pixar-Inspired Guide to Managing a Creative Company

Unless otherwise stated, all quotations can be attributed to Ed Catmull.  Creativity needs to be protected. This is never more true than in the workplace, in which a creative culture is something precious and in danger of being stamped out if not nurtured. In his book, “Creativity, Inc.,” Ed Catmull shares his experience as a manager of...

By Candice Landau |

MicroAid: Helping Entrepreneurs Rise Out of Poverty

For those living in extreme poverty in developing nations, even the most entrepreneurial people face challenges. While in recent years, the rise of microloans and microcredit programs have certainly done some good, there are new ideas cropping up about ways to create sustainable change using education, business planning skills, and technology. To learn more, we...

By Angelique O'Rourke |

5 Things to Consider When Choosing Office Space

If you’re in the market for an office space, what you choose is incredibly important to your business. Not only does it affect your day to day operations and your staff morale, but also your brand image. There are so many things that can impact which office you choose; however, there are five factors that are...

By Sam Barnes |

What Is a Benefit Corporation?

This article is part of our “Business Startup Guide“—a curated list of our articles that will get you up and running in no time! I recently wrote a post on social enterprise, discussing what it entails, and what some of the legal structure options are for a business when the focus is on a social mission....

By Angelique O'Rourke |

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