Success Stories

How to use customer service to differentiate your business – Small business Spotlight

Every business needs to differentiate itself, to find a way to show the world how it’s unique and different. If you were to ask the owners of 10 hair salons which products or service they sell or provide, most would probably start with “hair styling and coloring” or something along those lines. And you wouldn’t...

By Palo Alto Software |

MassChallenge offers startups chance for funding, mentorship, and more

MassChallenge, now in its third year, is the largest-ever startup accelerator and competition. It’s open to high-impact, early-stage entrepreneurs from any industry and anywhere in the world, with no strings attached. The 2012 Startup Competition and Accelerator launched on March 1 and the final application deadline is on April 11 at 12:00 Noon ET (you’ll...

By Palo Alto Software |

How to Create a Niche: Small Business Spotlight

How many times have you thought “somebody should make…” or “why doesn’t anybody sell…”? Palo Alto Software customer Kelly Chaney had a moment like that, but instead of just wondering why nobody was making cake mix for dogs, she decided to solve the problem by becoming the somebody who does. And so Puppy Cake, innovative...

By Palo Alto Software |

How a simple change decreased costs and grew a business – Small Business Spotlight

With colleges receiving record numbers of applications each year, any edge students can get helps increase the chances of getting in to their chosen schools. And that’s where The Edge in College Prep comes in. Started in late 2005 by Palo Alto Software customer Jessica Brondo, The Edge in College Prep provides in-person and online admissions counseling and tutoring...

By Palo Alto Software |

Hard lessons lead to success – the story of RealLead

A few years ago, LivePlan customer Caroline Cummings considered herself an “entrepreneur in recovery.” After her first tech startup dissolved in 2009 (costing her a significant amount of money), she knew she needed some time to figure out what her next venture would be. “I’m an entrepreneur at heart, so I knew I’d eventually jump...

By Palo Alto Software |

Granola Business Keeps on Growing

Two years ago we introduced our readers to Business Plan Pro user Sarah Lanphier of Nuts About Granola. She was a young entrepreneur who turned a one-time fundraiser into a successful business. Today, the small business Sarah started with her mother, Gayle, is growing beyond what anyone, except maybe Sarah, might have imagined. In the...

By Palo Alto Software |

Meet the #IamBplans Winners: Rebar Business Builders

Rebar Business Builders helps strengthen businesses from the inside out by installing small business marketing systems that systematically attract and retain ideal customers. Their Managed Marketing programs provide everything a business needs to create, implement, and maintain their marketing plan. It’s like getting an entire marketing department in a box. The man behind Rebar Business Builders is Bill...

By Monique Danziger |

Praise Where Praise is Due

It all started with a simple email exchange. The final mail was short and to the point ‘ thanks for the great customer service, sadly it is unusual.’  It got me thinking.For me the exchange was pretty straight forward. A customer had emailed in with a query. I was in early, before the customer service...

By Alan Gleeson |

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