Writing a business plan? You'll need to analyze your market and industry. But, what's the difference between industry analysis and market analysis?
Sales forecasting is a great way to kick off your business planning, and it gives you a solid starting point for the rest of your financial forecast. Here's how to forecast your sales, and how we did it for our new project, Outpost.
Are you writing a mission statement for your business? Sometimes it helps to look at samples of other companies’ mission statements to get a better idea of how to write your own. In 30 seconds or less, a good mission statement should define: What the company does for its customers What the company does for...
Just because a market is saturated doesn't mean you can't find success. Here's how one entrepreneur entered a full market and offered a version of a service that no one else was offering.
Finding a problem that needs solving is often the first step of starting a business—but how will you make money? Here's where your business model comes in.
Every so often, a new innovation in shareable media changes the game. The latest member of this elite media club? The humble podcast.