Writing a Business Plan

Industry Research Versus Market Research: What’s the Difference?

Writing a business plan? You'll need to analyze your market and industry. But, what's the difference between industry analysis and market analysis?


An Inside Look at the Best Way to Build a Sales Forecast

Sales forecasting is a great way to kick off your business planning, and it gives you a solid starting point for the rest of your financial forecast. Here's how to forecast your sales, and how we did it for our new project, Outpost.


Mission Statement Examples

Are you writing a mission statement for your business? Sometimes it helps to look at samples of other companies’ mission statements to get a better idea of how to write your own. In 30 seconds or less, a good mission statement should define: What the company does for its customers What the company does for...


SWOT Analysis Examples

Conducting a SWOT analysis on your business? One of the best ways to prepare yourself is to turn to SWOT analysis examples, which can provide both help and inspiration.


What I Learned About Entrepreneurship by Diving Into a Saturated Market

Just because a market is saturated doesn't mean you can't find success. Here's how one entrepreneur entered a full market and offered a version of a service that no one else was offering.


What Is a Business Model? Business Models Explained

Finding a problem that needs solving is often the first step of starting a business—but how will you make money? Here's where your business model comes in.


How to Write a Market Analysis

Many new entrepreneurs fail because the market for their product or service isn't as big as they thought it was. In order to prevent this, conducting a market analysis can help you determine if your new business idea is viable.


Business Advice Podcasts: Why Every Entrepreneur Should Tune In

Every so often, a new innovation in shareable media changes the game. The latest member of this elite media club? The humble podcast.


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