The video here (warning: language) was posted last week as Dog Island: A Viral Meetup Case Study on Jon is president of Buzzfeed. It’s a great story that has the audience laughing all the way through. It’s also a true story. And it has some lessons in it about getting attention, getting traffic, and building web buzz.

The speaker, Paul Berry, was a grad student at NYU when he and a partner did the Dog Island hoax. He’s now CTO of Huffington Post.

If for any reason you don’t see the video here, please try the link to the story on or click here for the youtube site.

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Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Follow him on Twitter @Timberry.