The items in the following list are corrections to the printed Plan-As-You-Go Business Plan book. These corrections have been made to the online pages on this site.

  1. We apologize for “about about” on page 13. It wasn’t caught in edit. It’s okay on this live version.
  2. In the sidebar The Plan is Worth The Decisions It Causes, on page 44 of the book, the last sentence before the math equation should read as it does on this website (“Subtract the hypothetical balance without the information from the balance with the information, and that’s the value.”)
  3. The Starting Your Balance section, which is included in this site, has been left out of the first edition of the book. It should have been placed at the bottom of Figure 5.3 on page 194, before the section Planning the Cash Flow that now appears in that position.
  4. The order of the cash flow section is correct on this website, but incorrect in the current edition of the book. The Planning Cash Flow section that begins in the book close to the top of page 196 should be followed by the A More Realistic Example section that the current edition has on page 205. That section should be followed by the Breaking Down the Detail Cash Flow section, as it is in this website, which would then be followed (as it is on this website) by Cash Received (page 200), Cash from Receivables (page 196), Additional Cash Received (page 201), and then Estimating Expenditures (starting on page 197), then Additional Expenditures (starting on page 199), then Planning for Inventory (page 203), then, finally Calculating the Cash Balance (on page 208) and then Indirect Cash Flow Method, on page 209. I hope you’ll follow along with the website here when in doubt, and accept my apology for the confusion.
  5. Sidebar Fixed And Variable Costs and Burn Rate, on page 207, would have been better in the Basic Business Numbers section around page 150. It is correctly placed on this website.
  6. I have mixed feelings about not including Business Ratios and the Break-even Analysis, which might have been placed at the end of the financial analysis section of Chapter 5, beginning on page 210. They are not in the book, but they are on this website. I left them out because they cause more confusion than they’re worth
  7. The introductory Supporting Information section, which should have come after the financial analysis and before the Market Research on the Web section beginning on page 210, was left out.
  8. In Metrics for the Human Factor, on page 111, in paragraph 1, sentence 2, a comma should follow Why. In paragraph 3, sententce 1,  we should be discussing principles, not principals.
  9. In Value-Based Marketing, on page 120, the first sentence in the paragraph following the bullet list should read “Where all of this becomes particularly interesting is when what you do doesn’t line up with what you say.”
  10. On page 126, You Say Your Plan Every Day, in the final paragraph, the third sentence should read: “If you’re normal, you’re interested in this…”
  11. On page 128, Basic Business Numbers, paragraph three the first sentence should read: “So in this section what I want is to get you…”
  12. On page 129, Forecasting is More Art Than Science, third paragraph, the first sentence should read …”It will be…”
  13. Page 130, Sidebar, The Telephone Tree in Reverse. In the 2nd paragraph, Small Business Development Center should be capitalized.
  14. On page 157, Nobody Like Budgets. In the 2nd paragraph, first sentence should read “…budget conjures…”
  15. On page 191, in the bullet point Use of funds, 2nd paragraph, 2nd sentence should read “ will put…”
  16. Beginning on page 210, the section titled Simple and Practical Market Research should open with these paragraphs and subhead:

    Market research doesn’t have to be expensive to be credible. True, there are research companies out there that do custom research for larger companies for thousands of dollars. You can buy expensive research reports for some markets, generally high-growth markets of special interest to companies that can afford to buy expensive research reports. You may have budget for that, but you don’t have to spend that much money. Most of the best research is research you do yourself.

    Do Your Homework

    Search for quotes. Magazines, blogs, books, and market research companies publish highlights and snippets with some key numbers from research reports. They really have to, it’s part of their normal business. Gartner Group or IDC or NPD Intelect publish market reports that are expensive, but to develop leads they have to give highlights away in press releases. The key here is the search terms you use. Do the Web search first. If you have access to one or more of the powerful literature and published works search engines, like or, or competitors use them. Check the blogs for updates on this topic; search facilities change often. And don’t forget that the key is searching the major search engines, like Google and Yahoo!, directly.

Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Follow him on Twitter @Timberry.