Made to Stick, by Chip and Dan Heath, is one of the most interesting and useful books I’ve read in the last two years. It’s about how we use, lose, push, and forget ideas, stories, news leads and such. In short, how we make ideas stick.
I was browsing the Web over the weekend and found this very good six-minute talk by co-author Chip Heath. It’s a good summary of an important book.
If you can’t see that here, you can click here to go to the original on YouTube.