A great quote: “I don’t know the secret to success, but the secret to failure is trying to please everybody.”

Business advice? Look at this picture. Imagine you’re driving. You have to choose one lane; you can’t take two or all three lanes.

That’s a lot like developing strategy in a small business or a startup. It isn’t just what you do; it’s what you don’t do that matters. Not just whom you address, as a target market; but also whom you don’t address.

Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.