Ask any teenager how he keeps in touch with his friends and he’ll spin out his Facebook/Twitter account for you. But most likely not his e-mail.
More and more young people are communicating via their MySpace pages instead of email. This kind of trend suggests that the landscape of how we market to consumers will be changing drastically in the next several years.
Does this mean all businesses should run out right now and invest in those social media networks, dropping their older, more traditional modes of marketing?
Well, no. Not exactly.
According to a recent survey, nearly three-quarters of adult e-mail users in North America still use e-mail as their preferred communication for business.
While the other channels are gaining ground, e-mail is still far and away the preferred choice of current consumers.
Social Media Marketing Manager
Palo Alto Software