The Complete Elevator Pitch Guide

An elevator pitch is usually a short, impactful speech, but it can also be delivered as a presentation or "pitch deck." Your pitch tells your audience what your business does, who your customers are, and summarizes your key accomplishments.

For startups and entrepreneurs, a great elevator pitch is a must. It’s the key to sparking interest in your company, raising money from investors, and networking with business partners. It’s also a handy tool to answer the question, “so what does your company do?"

To help you build the perfect elevator pitch, we’ve brought together all of the resources you need, from a gallery of 50+ industry pitch deck examples, free pitch deck template downloads, to advice on how to use body language to make your speech more impactful. Read on to discover what your elevator pitch should include and how to take a pitch from “good” to “great."


What to Include in Your Elevator Pitch

Pitching your business is a vital part of securing funding. You need to know your stuff and prove it to your potential investors. Read these guides to find out the right information to include for a successful business pitch.


How to Deliver Your Elevator Speech

Everything you need to know about how to deliver a winning elevator speech. From confident body language to how to tweak your pitch for different audiences, we’ve got you covered.


Using Your Elevator Pitch to Build Your Business Strategy

An elevator pitch is like the short, summary version of a business plan, and it can be a powerful tool. Read these articles to learn more about using your pitch to develop a successful business strategy.


Pitching for Funding

Every business owner should know how to pitch potential investors, and this is a great place to start learning how. These guides will give you the step-by-step breakdown of the dos and don’ts of pitching for funding.


From the Trenches - Real Stories, Real Pitches

There’s nothing like hearing a story straight from the horse’s mouth to give you the detailed information you need. These articles chronicle the experiences of entrepreneurs just like you who had to create an elevator pitch for their business. Whether they failed or succeeded, there’s a lesson in each story.