One of the top questions we get at or into the customer care division at Palo Alto Software is “I know I want to start a business, but what kind of a business should I start?”

An interesting clue from the March issue of Entrepreneur:

The first baby boomers are becoming eligible for retirement, the Millennials are on the rise, and the nation is on the verge of a generational shift as those under age 44 assume more power. But ignore boomers at your peril — they are highly influential as clients, customers, potential employees and potential competitors. Tamara Erickson, author of Retire Retirement: Career Strategies for the Boomer Generation, says she’s seeing more boomers itching to leave corporations and start their own businesses. She believes services that help them, such as small business counseling or virtual back-office support, should fare well. More older boomers are looking for meaningful part-time work that helps them leave a legacy; savvy entrepreneurs who create flexible opportunities can reap rewards from their talents.

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software