Sun Microsystems and Mashable.com are teaming up to offer you some early startup publicity on a new site that will feature a series called “The Startup Review.” They plan to feature one startup per day, based on “the same general editorial decision-making process” Mashable typically uses. You submit some standard info plus “CEO’s 100-word description.” Also, you make sure your website is cool and available to the editors.
What will it matter? Honestly, that depends on various factors. It’s too early to tell how much play the posting will get. At the very least, you’ll have an external web reference that you can use to add credibility.
And after all, what do you have to lose?