Palo Alto Software is proud to welcome Tim Nagle, one of the Duct Tape Marketing Coaches that will be posting over the next several months.

In our new president’s speech he said, “This is a new era of responsibility.” It is a new era. I can look at these words in many different ways and apply the meaning in so many different aspects of our lives. We set goals to achieve, accomplishments we want to obtain and a life we want to enjoy.

For many of us small business owners, we started a business to serve our lives. A business that serves our lives enhances every goal and accomplishment and fulfills us. Our proud life. A life that serves our business is one that is dedicated to making our business function and trying to reach our goals. A business that serves our life consumes us and makes us reactive, not proactive. The difference between business serving life and life serving business could be the difference between succeeding and not succeeding.

It is a new era.

Gone are the days of having time to recover a business from bad decisions. Gone are the days of having the time to have a long learning curve trying to establish your business and reach your goals through trial and error.

Proactive or reactive, which one describes you?

I was partners with a very successful man that grew his business from one office and one truck to a national company with multiple factories. Needless to say he was a great business man. He always said a couple phrases to me over and over and they are worth repeating now. “Without sales, you might as well throw away the key to the front door, because without sales, there isn’t a business.” The second phrase was, “ If you aren’t marketing you don’t get the opportunity.” What did he mean I thought the first time I heard him say that. Opportunity? I found out quickly that opportunity meant staying in business to keep selling and creating revenue.

By being proactive and saying that I will market wisely and take advantage of my resources, we are developing an aggressive proactive approach to having our business serve our lives. Marketing isn’t about spending more than your competition in the marketplace. Marketing for small business can be simple, effective and affordable. There are resources if you are proactive.

It is a new era.

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