Anne over at MarketingSherpa.com has a great feature summarizing the results from a focus group study examining how people use search engines and paid inclusion results to research and purchase products.

Read the complete summary, and find out where to download the full focus group results.

I highly recommend subscribing to MarketingSherpa’s email newsletters. For any small business either just starting out or looking to grow to the next level, the free case studies and articles are invaluable.

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AvatarNoah Parsons

Noah is the COO at Palo Alto Software, makers of Outpost and the online business plan app LivePlan, and content curator and creator of the Emergent Newsletter. You can follow Noah on Twitter.