Pardon me if I call it “good old” guerrilla marketing, because the landmark book by Jay Conrad Levinson was originally published in the 1980s. Yesterday I got a reminder that some good ideas remain good ideas, with or without the Internet. So much has changed, but some of the fundamentals still apply. Ironically, what I call guerrilla marketing fundamentals are so important because Guerrilla Marketing changed so many of the previous fundamentals.

I picked this one up yesterday at Campus Entrepreneurship, where David Miller posted Thoughts on Guerrilla Marketing. It’s a really good summary, and it includes a link back to the source site, too. This is a good read for you if you’re starting a business and a good refresher if you’ve been around a while.

Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Follow him on Twitter @Timberry.