We work really hard, here at Palo Alto Software, to make sure our software works right – not just on one operating system or setup, but on all the possible configurations we support. We’ve got two full-time testers sitting right next to the developers who write the code, gleefully pointing out any bugs they find. You know, just to keep the programmers on their toes.

But even the best products can have problems, whether it’s a package that gets broken in delivery, or a design flaw that makes your knees hit the steering wheel on that new-fangled bike.

The good news is, these frustrated customers can become your best word of mouth.

How? Great customer service should be an opportunity to market your company.

Read our latest Global Entrepreneurship Week article on Bplans.com discussing customer service as a flaw or opportunity.