Browsing this morning, I see HBO To Go Online With Free Downloads on The Huffington Post. Which reminds me, wasn’t it just three months ago that The New York Times went free online?

What’s going on here? Is this a traffic or eyeballs gold rush like we had in the late 1990s? And if so, does that mean something for new opportunities? Or is this more a matter of traditional media losing power as alternatives–perhaps YouTube, perhaps blogs, whatever–grow more popular?

I’m not ready to say what this means, but it’s a trend worth noting.

Does this belong in your business plan?

Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Follow him on Twitter @Timberry.