This question comes up frequently, so I was asked to do a quick video for bplans.com. I did it just a couple of weeks ago, and it seems like it could be of interest for startup entrepreneurs, here on Up and Running as well.
If you don’t see the video, please just click here to go to the source video on YouTube.
Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.
