According to Duct Tape Marketing author John Jantsch, glitzy advertising and elaborate marketing campaigns don’t drive business anymore. In his new book, The Referal Engine, Jantsch offers practical new ways to harness the power of referrals, which he says are the new, best way to market your business.

The book is being released today, and to celebrate, Jantsch is offering a bunch of extra value to anyone who buys it now. Here are some ways to get the book, and the bonuses:

  • Go to the Referral Engine book site, where you can order from your favorite online retailer at special discounted prices.
  • After you order, email John a copy of your receipt and he’ll send you a link to download audio recordings of the interviews he did with some of the top names in the marketing business.

It’s no secret that Palo Alto Software is a big fan of John and his Duct Tape Marketing method (we did team up together on our Marketing Plan Pro software). But this is a great price for the book, with tons of added value. Check it out.