I posted here Tuesday on Seth Godin’s very useful post about business development. That got me thinking about the critical principle of win-win in business deals.

It’s really very simple: The only way to make sure you win a business negotiation is to make sure that both sides win. If you think you can win by making the other side lose, you’re wrong. Both sides win or nobody wins.

It’s business, not boxing.

(Photo credit: artur gabrysiak/Shutterstock)

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Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.