“Entrepreneurship is 99% hustle and 1% good ideas.”
-Joe Fernandez, Founder of Klout.com

At some point in your life, you are going to come up with a good idea. A really good idea. One of those “Million Dollar” ideas.

From the moment you think of this really great idea, you’re going to obsess over it. Ponder it. Adjust it. Hone it. And as you do, you’ll get more and more excited about how it’s going to revolutionize how the world looks at everything. It’s going to make the invention of sliced bread a mere footnote in the history books of inventions.

You’re really, really jazzed about this idea!!

To you, this idea is priceless. Its value defies measurability. Someone, somewhere is going to pay you millions and millions for this idea.

You’re sure. You’re positive. It’s going to happen.

Here’s the problem. An idea, rarely, makes money. Joe from Klout.com has got the formula right. Your great idea is still great, but unless you put in the work required to make it a great business… it will always  be just a great idea.

And nothing more.

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software