He talks about business and marketing plans being different than the actual planning, and about Tim Berry’s new book, Plan-As-You-Go, The book on Business Planning.
He’s also running a giveaway for 10 of Tim’s books (which I think he’s already ended) where people comment and finish the phrase: “I hate business plans but I love business planning because . . .”
So make a point to check out the post and don’t forget to read the great comments!
Social Media Marketing Manager
Palo Alto Software