• Do you like planning a vacation? Do you book the flights, reserve the hotels, and look at the restaurants?Does having that plan lock you in, or cut into your flexibility?
  • Do you like planning a party? Do you plan the meals, drinks, entertainment, and who’s coming? Does having that plan lock you in, or cut into your flexibility?
  • In your business, do you plan events? Marketing? Product launches? Meetings? Does planning these things improve them? Does it improve the results?
  • Are you in business for yourself because you like what you do? Is your business supposed to make you happier? Do you like working in your business?

If you answered yes to some, most, or all of those questions, then let me ask you these two related questions:

  1. Do you think about your business a lot? Do you care about doing it better, improving it, making it better?
  2. Do you plan your business?

The disconnect here is that too many people think of “the business plan” as a daunting unpleasant task, and its results as a document. I say planning your business is something you should like to do, but it shouldn’t be as hard as the big document. It should be about strategy, milestones, activities, responsibilities, and projected sales, profits, and cash flow.  It’s not a document, it’s what’s going to happen.

If you don’t like planning your business, keep your day job.

Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.