What do the Walkman, online banking, and the rock band DEVO have in common?

Stereobelt to iPod

A true innovation needs creative marketing to explain what it is, what benefits it offers, and why in the world anyone would want it. Learn about the unique set of tools available for marketing innovative products, from using analogies, to targeting early adopters, to pursuing partnerships with other innovators.

Read the full post on Mplans: 4 Lessons from Innovators

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