Mark Hurst’s newsletter today about Google’s success and how that has stemmed from their incredible focus on the customer experience is a good follow-up on yesterday’s post about doing one thing and doing it extremely well.
Of course, the search engine landscape is getting hotter than ever these days with a renewed focus on search from Yahoo! and news from Microsoft that they are gearing up to release their own search technology. Google will of course have to compete with these new entrants into the market, but the winner won’t be the one with the most features. It will be the one that delivers the best overall experience: relevant results, relevant ads for searchers, and targeted users for advertisers.