If you’re on Facebook, Twitter, or Pinterest (or any other social media platforms), you’ve no doubt noticed the flux of businesses with an online presence over the past few years.

Today, it’s a crucial part of nearly every company’s marketing plan: it’s easy, effective, and free. According to this infographic, 94% of businesses use social media. If your company is still in that 6% that isn’t taking advantage of social media yet, maybe after reading this infographic you’ll be persuaded to change your mind.

Courtesy of:  mbaprograms.org

AvatarKatherine Mayhew

Katherine is a Princeton University student completing a summer internship in the Marketing Department at Palo Alto Software.