Please, recognize that you either have a pretty good idea of these numbers, or you’d better find out, or you aren’t really running a business and you don’t actually want to. Or there is somebody on your team that can do this. Or you have to find somebody on your team.

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Tim BerryTim Berry
Tim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.