Please, recognize that you either have a pretty good idea of these numbers, or you’d better find out, or you aren’t really running a business and you don’t actually want to. Or there is somebody on your team that can do this. Or you have to find somebody on your team.

Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.