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A great business idea can mean the difference in creating the next Instagram, versus the next Burbn app.

Never heard of Burbn? That’s because it was the failed check-in service app that preceded Instagram. Instagram co-founder Keven Systrom describes Burbn as a “failed product” and “wasted engineering time.” Burbn now exists only as an abandoned Twitter feed, while Instagram enjoys huge success.

Other wildly successful businesses started out as surprisingly bad ideas, including Facebook, Pinterest, Groupon, and Twitter (did you know Twitter started out as a website to list and find podcasts?).

The difference between becoming the next household name or just another failed business lies in one powerful point: the strength of your business idea.

The good news is, you don’t have to be a creative genius to develop a fantastic idea for a business. Anyone can develop and perfect a business idea—it’s all about learning the science behind creating great business ideas.

In case you’re wondering how to amp up your business ideas, Udemy is offering a course designed to help, called How to Come Up with Killer Business Ideas: Complete Workshop. Instructed by Evan Kimbrell, this course is ideal for entrepreneurs and veterans alike who are interested in mastering the skill of idea generation.

Kimbrell is a top rated instructor teaching nine different courses on entrepreneurship, with over 20,000 students enrolled. His popularity is largely rooted in his personal success—he originally worked as a VC and was in charge of deal flow in Silicon Valley. Kimbrell was also a startup founder for five years, raising three rounds of capital worth several million.

Over the course of 11 hours, the workshop covers a wide range of helpful topics, including:

  • 5 Types of Innovation
  • The Fit Quadrant: Hobbies, Passions, Skills, and Experience
  • Ways of Coming Up with Ideas
  • Problem-Based Business Ideas
  • Reposition: Good/Fast/Cheap
  • Spotting Market Inefficiencies
  • Idea Advice and Commentary

It’s a comprehensive workshop, so in addition to lectures, you’ll learn using an Idea Generator web app, complete activities such as listing out your goals, work through quizzes, and consult additional resources.

You can expect to walk away from the course understanding how to:

  • Generate business ideas that are insightful and actionable
  • Understand the five different types of core innovation and how to apply them
  • Create business ideas that are not only specific, but are complete

If you’re interested in learning how to become a business idea machine with proven strategies and actionable insights, this course might be a good place to start.

To help jump-start your venture, here’s a bonus: Use coupon code 10UDEMY19 and get the course for only $19 (original price is $170).

It’s time to let go of whatever is intimidating you and learn how to master and conquer the strategy of coming up with great business ideas.


Udemy is a global marketplace for teaching and learning online, where more than 11 million students are mastering their skills and achieving their goals by learning from an extensive library of over 40,000 courses taught by expert instructors.