Want to know a secret to success?
Make sure your website works.
The impression a customer or client gets when they realize links are broken or words are misspelled is less than great. And all those problems can say things about your business you might not want. And what it’s saying isn’t good.
Quality assurance is a must for any website. Small, medium or large. Service or product. Even if it’s a personal blog.
For instance, I was on a blog earlier this week and worked for a long time to craft an answer to the thoughtful piece I’d just read, only to find a captcha and instructions to enter the code below. Code? What code? There’s just a lot of dots. There’s not even a refresh button to allow me to get a new code. Or… any code at all!
It’s things like this that bring a customer to a bad experience with your website and with your company.
Don’t make the mistake of thinking that since you’ve checked everything over once, it’s fine. Constantly check for broken or changed sections. If you’ve made an update, even if it’s a small adjustment, make sure you’ve covered the site to check for new errors.
In the long run, it will be worth the time you spend.
Social Media Marketing Manager – Palo Alto Software