Mark Cuban has another good list for startups that he calls “A Couple of My Rules for Startups.” This is following Jason Calaconis’ list for startups, which caused the controversy I posted about Monday.

“Sales cures all” says a whole lot. And how about this quick-turn combination:

  1. Don’t start a company unless it’s an obsession and something you love.
  2. If you have an exit strategy, it’s not an obsession.
  3. Hire people who[m] you think will love working there.

He starts off calling Jason Calaconis’ post GREAT (with all caps), which surprises me.

The more I look at these lists, the more I think we all need to stop and define success first. What is startup success to you? Now take a look at the person next to you. It’s probably different for her (or him).

Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Follow him on Twitter @Timberry.