Mark Cuban has another good list for startups that he calls “A Couple of My Rules for Startups.” This is following Jason Calaconis’ list for startups, which caused the controversy I posted about Monday.

“Sales cures all” says a whole lot. And how about this quick-turn combination:

  1. Don’t start a company unless it’s an obsession and something you love.
  2. If you have an exit strategy, it’s not an obsession.
  3. Hire people who[m] you think will love working there.

He starts off calling Jason Calaconis’ post GREAT (with all caps), which surprises me.

The more I look at these lists, the more I think we all need to stop and define success first. What is startup success to you? Now take a look at the person next to you. It’s probably different for her (or him).

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Tim BerryTim Berry
Tim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.