My mom joined Facebook a couple of weeks ago. She joined because I told her that people were contacting me asking about her and my dad. I should say that my parents have been in boarding school (Academy and University level) careers since the 60’s. The grandchildren of kids they watched over way back then are now attending the college they work at now. It’s weird for them, but also really satisfying in a way.

So she joined Facebook. In a matter of days she was in touch with kids she’d once mentored, she was talking with old students who were once again seeking her guidance and opinions. She became instantly networked into a vast group of people spread all around the country. And all she did was sign up for a free Facebook account.

What does this have to do with business?

Just this. If you had the opportunity to network into the market you’re selling to, would you hesitate?  Do you have 15 minutes a day to do a Google search on your brand or company name and see what people are talking about? Are they talking about you or worse, are they NOT talking about you? What can you do to join or start that conversation? It might not be a fit, but how will you know if you don’t try it out?

There are people searching the internet looking for your business.

Are you making it easy for them?

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

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