“Marketers can’t push products on people. They have to think like journalists and create a dialogue with their audience to earn a prospect’s trust,” notes Varju Luceno of Global Office Partners. “Many firms will need to reinvent their marketing in 2010.”

As you get ready to flip your calendar over for the new year, take some time to rethink your social media marketing system and goals, with the helpful tips in this new Mplans.com article: Why Your Company Needs a Social Media Marketing System in 2010.