how to choose your business location

How to Choose a Business Location

by Candice Landau

Choosing the right business location is more than just picking a nice spot. It's about weighing the competition, understanding local zoning and regulations, considering your target market—and staying within your budget. Here's what to keep in mind when you're considering where to start your business. Read more »


How to Create a Simple Small Business Lead Generation Process

by Ryan Myers

Lead generation can be time-consuming if you don’t know how to approach it. But the truth is, like any other aspect of starting a business, you get out of lead generation only what you put into it. Here's how to create a small business lead generation process that will bring in new business. Read more »

how to write a business plan

How to Write a Business Plan [Updated for 2019]

by Noah Parsons

Everything you wanted to know about writing a business plan, in one place—from the executive summary to appendix. Get started writing your business plan today. Read more »


The Importance of TAM, SAM, and SOM in Your Business Plan

by Caroline Cummings

A common item missing from most plans is a breakdown of the company’s TAM, SAM, and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well, you’re not alone—many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, followed by an example. Read more »

Know Your Industry Before You Start Your Business

Industry Analysis: Know Your Industry Before You Start Your Business

by Tim Berry

You need to know the industry you're starting a business in and the kind of business you want to start before you begin. Plus, if you're writing a business plan to present to outsiders, you'll need to explain the type of business you're in. Here's how to get to know your industry by conducting industry analysis. Read more »

SWOT analysis

SWOT Analysis Step 1: How to Identify Your Strengths

by Lisa Furgison

As an entrepreneur, you want to know your business inside and out so you can make informed, strategic decisions. To do that, a SWOT analysis is the key. Here's how to perform a SWOT analysis on your business. Read more »

what is cash flow

Cash Flow 101: What Is Cash Flow?

by Noah Parsons

Not paying attention to your cash flow? Even profitable companies can fail if they don't have a clear understanding of the cash flowing into and out of their businesses. Here are the cash flow basics, and what to watch out for. Read more »

do i need payroll software

I Just Started My Small Business—Do I Need Payroll Software?

by Jenna Lee

Payday is typically a moment people look forward to. But for many small businesses and startups that are just getting started, it’s a huge source of stress and frustration. Why? Because payday means payroll—and payroll is complicated and takes time. Luckily, automating payroll makes things a whole lot easier. Read more »

choosing a business structure

The Complete Guide to Choosing Your Business Structure

by Briana Morgaine

What type of business structure is right for your new business? When it comes to business legal structures, there is no single “best choice"—but this guide will help you choose the right one for you. Read more »

business pitch

9 Things That Take a Pitch From Good to Great

by Caroline Cummings

Only a handful of business pitches are truly great. What sets those excellent pitches apart from the rest? Here are nine things that stand-out pitches have in common, and how to employ them to take your pitch from good to great. Read more »

get customers to pay on time

6 Simple Tricks to Avoid Late Paying Customers

by Meredith Wood

If your business is growing and you've made a ton of sales, it might look on paper like everything is great. But until those customers pay their invoices, you can’t use that revenue to pay your own bills. But what can you do to encourage your customers to pay faster? Start with these six simple tricks. Read more »


How to Create an Expense Budget

by Tim Berry

Being right on budget is usually a good thing, but good management involves regularly reviewing your budget to check on the timing, efficiency, and results of what your business spends. Read more »

business pitching advice

5 Ways to Improve Your Pitching Skills—From a Former Opera Singer

by Allison Shapira

Pitching your business? You can learn a lot from professional musicians and singers. These tips from a former opera singer (and current public speaking coach) will help you nail your investment pitch. Read more »

entrepreneur burnout

Resilience: The Antidote to Burnout for Entrepreneurs

by Beth Kennedy

You finally started your own business. Don’t let burnout snatch it away from you! Passion will get you far, but it does not prevent burnout. Here's how burnout can creep up on entrepreneurs, and 5 tactics to help you prevent it. Read more »

ecommerce businesses sales tax nexus

What Small Businesses Need to Know About Nexus and Sales Tax

by Gail Cole

Until recently, sales tax wasn't a concern for online businesses—but now states can impose sales tax on remote sellers. So, if you run an online business (or you plan on starting one), here's what to keep in mind. Read more »

solopreneur business planning

Solopreneurs Can Grow Faster and Smarter With a Lean Business Plan

by Margaret Kerr-Jarrett

You've made the decision to become a solopreneur, and you know exactly what you're going to do. But do you really know if it will work? Having a business plan will help you find out for sure—and a Lean Business Plan is faster, easier, and more effective for a solopreneur than a lengthy formal business plan. Read more »

target market

How to Define Your Target Market

by Tim Berry

One of the most powerful tools of small business marketing strategy is defining and addressing your target market—the audience that you think is most likely to buy your product or service. Here's how to define your target market for your business. Read more »

starting a business risks

How to Think About (and Reduce) Risk When You’re Starting Your Own Business

by Brian Marcel

If your risk tolerance is low, don’t start a business—because most days will contain some risk or other. That being said, there are different levels of risk, and ways to reduce risk when you're starting and running a business. Here's how to assess and reduce risk as an entrepreneur. Read more »

buying a hotel business

Before You Buy a Hotel Business, Answer These 4 Questions

by Bruce Hakutizwi

Buying a hotel is no small feat, but if you're ready to start a business, the hospitality industry can be a great place to become a small business owner. So, if you're considering buying a hotel business, here are the questions you should ask yourself first. Read more »

business plan checklist

How to Write a Business Plan: Use This Checklist to Keep Yourself on Task

by Candice Landau

Business planning isn't just a one-time event, and it doesn't have to be overly complicated. We've created a business planning checklist to help make the process easier—no matter what kind of plan you need to write. Read more »