Target Marketing: What Is It?
by Michael Kerr
Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources. Read more »
How to Build a Boss Brand [Part 2]
by Katrina Julia
Once you’ve laid the foundation and launched your business, leveraging these tools is essential to be able to grow and thrive. The good news is, you don’t necessarily need formal training or courses to master them. Read more »
Small Business IT: Starting Off on the Right Foot
by James Mawson
IT problems can develop into all-out disasters that bring your whole business to a grinding halt. Here's why you need an IT strategy, and how to create one. Read more »
Where to Sell Art, Crafts, and Designs Online
by Ellie Matama
There are a variety of platforms available for selling and marketing your art and design work online. But, how do you choose the best one? Read more »
Should You Patent Your Idea?
by Kanika Sharma
You and your team have invented something unique. You have a hunch that this could be the next big thing. Should you protect your idea by filing a patent? Read more »
4 Mistakes That Will Tank Your Etsy Shop
by Lisa Furgison
Thinking about starting an Etsy business? Here's why one entrepreneur's first Etsy business failed, and what she changed to make it a success. Read more »
5 Things My Daughter Taught Me as a Freelancer
by Luisa Brenton
Having a small child and working an office job can be hectic, but there are other options. Here's how you can manage working at home while being a parent. Read more »
The Real Reason You Should Audition for Shark Tank
by Amethyst Tagney
The chances of making it on Shark Tank are slim indeed. Maybe you’ll be one of the lucky few to make it on the show and land a deal, but the true benefits lie the process of preparing to audition. Read more »
How to Start an Online Business in 4 Steps
by Briana Morgaine
We’ve come a long way since Amazon sold its first book online in 1995. If you’ve been wondering how to start an online business, here's how you can pick which business model is right for you and how to get started. Read more »
Forecasting Models: What You Need to Know
by Tim Berry
Forecasting should be a regular part of your process—not something you do once, or once a year. But how do you know if your forecast is reliable? Read more »
6 Reasons Your Small Business Should Use a Professional Employer Organization
by Elizabeth Ballou
Managing employees can be overwhelming for new business owners. Partnering with a professional employer organization, or PEO, can help you when it comes to providing benefits and human resources help. Read more »
How to Build a Boss Brand [Part I]
by Katrina Julia
Want to fast track your business success? Here's how Katrina Julia combined all she learned into a smart approach to helping businesses start and grow. Read more »
The Benefits of Being Unproductive
by Matthew Hughes
Doing less in order to be more productive might initially appear to be a contradiction—but there's a difference between being busy and being productive. Read more »
Should You Launch a Writing Business in 2018?
by Samantha Engman
Starting your own writing business is easier than ever, but making it work as a full-time gig is still challenging. Here's how to start a writing business in 2018. Read more »
Entrepreneur Quiz: Do You Have What It Takes to Succeed?
by Jonathan Michael
How do you know if you're ready to become an entrepreneur? Starting your own business is a big step, and it's important to make sure you've got the necessary drive, experience, and support network. Take our entrepreneur quiz to find out! Read more »
How to Form an LLC
by Brette Sember
An LLC can offer small business owners the best of both worlds. Here's the rundown on how to form an LLC, or limited liability company. Read more »
How to Map Out an Ecommerce Business Plan in 1 Hour
by Victoria Greene
Every successful ecommerce business needs to begin with a plan. But what exactly this plan look like? Here's how to write a great ecommerce business plan that covers everything you need to get started—in under an hour. Read more »
5 Impactful Ways to Grow Your Coffee Business This Year
by Bruce Hakutizwi
There are a number of ways that boutique and independent coffee shops can become financially sustainable and deliver a satisfactory return on investment, with the right tools in place. Here are some tips to help your coffee business grow. Read more »
Crafting a Practical Sales Plan for Your Growing Business
by James Cummings
What are the best strategies for a working sales plan? Why do they matter and what are the steps to organize one? Here's how to create one. Read more »
Starting Your Own Business in 2018? 3 Questions to Ask First
by Jessica Thiefels
While starting your own business has its advantages, it also has its fair share of challenges. Here's what to ask yourself before you take the plunge. Read more »
