Project management is critical in manufacturing, event planning, software development… but did you know it’s just as important in marketing?
Joe Dager puts it this way:
“The purpose of a project plan in marketing is to coordinate many of the uncertain activities that happen. And possibly more importantly, a good project plan will coordinate the activities of your resource requirements. Not everything will be predictable, but if we can make even some of the unpredictable predictable, we will increase the likelihood of success.”
Read more about improving your marketing efforts in the full article on Mplans.com: Can Your Marketing be Effective Without Project Management?