by Flickr user AZAdam

This story doesn’t have a happy ending. In less
than three years, Robert ended up with a failed company, no market and
about $240,000 in debt. –

Stand By Your Business Plan, a true story about an unfortunate entrepreneur, serves as a good reminder that your business plan should play an active role in how you start and run your business – don’t let it gather dust on a shelf. If Robert had paid more attention to his own planning he might not have ended up where he did. Enjoy the article and dust off that plan.

Cale Bruckner – Palo Alto Software, Direct Product Development

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Cale Bruckner

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