by Flickr user AZAdam

This story doesn’t have a happy ending. In less
than three years, Robert ended up with a failed company, no market and
about $240,000 in debt. –

Stand By Your Business Plan, a true story about an unfortunate entrepreneur, serves as a good reminder that your business plan should play an active role in how you start and run your business – don’t let it gather dust on a shelf. If Robert had paid more attention to his own planning he might not have ended up where he did. Enjoy the article and dust off that plan.

Cale Bruckner – Palo Alto Software, Direct Product Development

Cale BrucknerCale Bruckner

Cale has developed a strong insight for what works and what doesn't work when it comes to business plans and marketing plans. He has business degrees in marketing and management from the Charles H. Lundquist School of Business at the University of Oregon and a solid background in business management and product marketing.