Forget finding a strategy for a certain type of business or following somebody else’s strategy. It won’t work. Strategy has to be unique, tailored to your business. You have your own identity, including strengths, weaknesses, goals, core competencies. You have to develop your strategy, for your company.

This should be obvious, but some people still try to find the strategy for a restaurant, or a management consultant, or whatever.

Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Follow him on Twitter @Timberry.