In Attitude Adjustment, looking at the principles of the plan-as-you-go business plan, I suggested separating the supporting information from the plan. The plan doesn’t necessarily include the supporting information that everybody assumes is part of the traditional formal business plan.
And now we’re looking at that supporting information, including market analysis, industry analysis, and descriptions and explanations that you make and include for outsiders, but not for a plan you’re going to implement by yourself.
Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.
